...game. ''There are some companies who are doing it well and are generating consumer loyalty,'' Swenson said. W. Michael Hoffman of the Center for Business Ethics at Bentley College in Waltham, Mass., agrees. ''If you have an ethics and...

...benefits. "From just a perceptual point of view, it certainly seems not to pass the ethical stink test," said W. Michael Hoffman, executive director for the Center for Business Ethics at Bentley College in Waltham. Generally, such arrangements...