...and not be concerned about what happens at any other network," said Paul Schulman, president of media buyer Schulman/Advanswers NY. "Did they pay too much? We'll find out. But it will allow them to promote their new prime-time shows...

...are showing year-round signs of life, said Tom DeCabia, executive vice president of the media buying firm Schulman Advanswers NY. "The third quarter (summer) is important to a lot of advertisers," DeCabia said, including major retailers...