...1. Establish goals. When New Yorkers Melinda and Rob DeRocker hired Gebhart in January, they realized they'd been...trip is than my long-term financial picture," said Rob DeRocker, 42 and co-owner of a public relations firm. Gebhart...

...and beach attire are out. ''It took more time to come up with this policy than anyone would have thought,'' said Rob DeRocker, DCI executive vice president. ''We never thought it would be so complicated.'' That's why many companies are...