...Productopia.com together at 4 p.m. on a Monday to deliver the news. After burning up $22 million developing a product-review Web site that had yet to turn a profit, funding had run out. Just like that, all 60 employees joined the growing list...

...viable company with a sound business plan, they insisted. Employees left the early summer meeting believing their product review Web site had received an vital vote of confidence from the very people who had already poured $22 million into the company...