...in Ferdinand, Ind., have been successful in using modern marketing techniques to recruit members. They have a flashy Web site, catchy ads, extensive mailing lists and a recruiting staff. They also give workshops so others can learn their...

...per admitted student before the kids walk in the door for their freshman year. That's a lot of direct mail and flashy Web site designing. Others say Sevier's numbers are low, and believe the per-student rate for luring applicants is far...