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Tobacco company's anti-smoking ads less effective than watchdog group's, study says

...commissioned by the foundation. "What we found is our campaign resonates much better with young people," said Cheryl Healton, president and CEO of the American Legacy Foundation. The foundation hired researchers to compare the effects of...

http://brainerddispatch.com/stories/052902/nne_0529020012.shtml
News
Survey: Teen smoking in decline

...that the truth campaign is the anti-smoking vaccine for kids we've been waiting for," said foundation president Cheryl Healton. The foundation is funded through a 1998 agreement between the tobacco companies and 46 states, and its television...

http://brainerddispatch.com/stories/091902/hea_0919020007.shtml
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